Joseph Cortina founded Cortina Productions in 1999. Under his creative leadership, Cortina Productions has pushed the envelope of technology and digital storytelling in location-based entertainment, creating thousands of films and interactive experiences for museums and attractions around the world. In 2018, Joe was inducted into the Virginia Communications Hall of Fame, which recognizes media professionals who have made outstanding long-term contributions in the field of communications. Joe serves as creative director and is an exhibiting painter and digital artist.

Joe has a Bachelor of Fine Arts in Painting and Printmaking from Virginia Commonwealth University School of Arts in Richmond, VA.