The Naismith Memorial Basketball Hall of Fame in Springfield, Massachusetts has unveiled the first phase of a major renovation aimed at updating the iconic facility and reclaiming the title of “World’s Greatest Sports Museum.” The Hall of Fame worked with Cortina Productions and Cambridge Seven Associates to create a brand new signature film and theater that kicks off the museum experience. Cortina also produced the “Coaches Circle” interactive which pays tribute to James Naismith and celebrates some of the most influential coaches in the game, an interactive donor recognition wall, custom admissions desk digital displays, and the “Players Locker Room” interactive which highlights 24 of the most legendary Hall of Famers including Michael Jordan and Larry Bird.
